models encased in oversized transparent eggs pop up across milan for diesel’s SS26 show

Diesel ss2026 turns Milan into an interactive runway egg hunt

Creative Director Glenn Martens pushed Diesel’s Spring/Summer 2026 runway show entirely off the catwalk and into the streets of Milan, transforming the city center into a public egg hunt. On September 23rd, 2025, 55 transparent, egg-shaped vessels were hidden across the city, each containing a complete look from the SS26 collection. 

The spatial design is led by Studio Dennis Vanderbroeck (SDV), continuing its collaboration with Diesel in staging fashion performance presentations. Here, the set, free and open to everyone, was dispersed across the city, with discovery and participation replacing the seated runway.

images via @diesel

Martens’ Playful Experiments in form and fabric

Conceived in the spirit of democracy and disruption, the project invited audiences to move, search, and take part in the show’s unfolding. Models, players, and Martens himself joined Diesel’s city-wide hunt, blurring roles between designer, performer, and spectator.

Inside the eggs, Martens’ SS26 collection for the Italian fashion brand revealed its emphasis on experimentation and play. Apron dresses in distressed satin denim, tailored jackets overloaded with biker details and utility pockets, and knit dresses appearing barely held together as if by a fragile web all highlighted the designer’s push for new treatments and techniques. The use of vibrant colors and unconventional materials reinforced Diesel’s disruptive spirit, extending beyond garments to the way they were revealed.

Glenn Martens pushed Diesel’s Spring/Summer 2026 runway show entirely off the catwalk

the city center was transformed into a public egg hunt

Studio Dennis Vanderbroeck (SDV) leads the spatial design

Martens’ SS26 collection for the Italian fashion brand revealed its emphasis on experimentation

the use of vibrant colors and unconventional materials reinforced Diesel’s disruptive spirit

models, players, and Martens himself joined Diesel’s city-wide hunt

project info:

name: Diesel Spring Summer 2026 Runway Show — The Egg Hunt

designer: Diesel | @diesel

creative director: Glenn Martens | @glennmartens
spatial design: Studio Dennis Vanderbroeck | @studiodennisvanderbroeck

location: Milan, Italy

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