Rimowa expands beyond luggage to launch the Original Bag

Promotion: German luggage brand Rimowa debuts its latest design, the Original Bag, broadening its collection to include handbags. Informed by its suitcases, the aluminium bag features rounded corners and a ridged surface, reminiscent of the brand's other luggage pieces, including its Original and Classic suitcases. The bag's aluminium frame and legs also align with its The post Rimowa expands beyond luggage to launch the Original Bag appeared first on Dezeen.

Sep 23, 2024 - 17:00
Rimowa expands beyond luggage to launch the Original Bag
Photo of Rimowa's Original bag in silver

Promotion: German luggage brand Rimowa debuts its latest design, the Original Bag, broadening its collection to include handbags.

Informed by its suitcases, the aluminium bag features rounded corners and a ridged surface, reminiscent of the brand's other luggage pieces, including its Original and Classic suitcases.

Photo of Rimowa's Original bag in silver
Rimowa's new "Original Bag" features a ridged metal body and detachable strap

The bag's aluminium frame and legs also align with its distinguishable style while providing lightweight durability, a quality enhanced by the use of leather in the interior and on the handle.

The bag – which is available in shades of silver and black – also features a new seamless mechanism to open and close the bag and internal storage compartments for convenience.

Photo of the manufacturing pf Rimowa's Original bag
The bag is made from aluminium and leather for durability

Rimowa designed the bag with a removable webbing strap, enabling the piece to be carried by hand, on the shoulder or across the body.

The brand sought versatility when creating the new bag, wanting to make a unisex accessory that can be used in a range of environments, from everyday use to travel.

Photo of Rimowa's Original bag in silver
Rimowa designed the bag for everyday use, as well as for travel

To launch its new product, Rimowa partnered with creative agency Anomaly and filmmaker Jordan Hemmingway to produce a film featuring model Liu Wen, musician Central Cee, creative director IB Kamara and photographer Larissa Hofmann, each showcasing the bag's use in city living.

The bag is available to purchase from 12 September 2024.

Photo of the manufacturing pf Rimowa's Original bag
The Original bag is available in silver and black

Photography is courtesy of Rimowa.

To find out more about the Original Bag visit the Rimowa website.

Partnership content

This article was written by Dezeen for Rimowa as part of a partnership. Find out more about Dezeen partnership content here.

The post Rimowa expands beyond luggage to launch the Original Bag appeared first on Dezeen.

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